Sammy Rudkin

Multidisciplinary designer, with specialism in motion design and branding.

Clients include: Coca-Cola, Samsung, Sidemen, Mercedes, Sky, Meta, LG, JBL, KFC, AMD, Lenovo, Quadrant & more.

D&AD New Blood Winner

The Power of IMAX

What if you could see the ‘power’ of IMAX?

This pre-show video realises a tangible ‘Power of IMAX’ in the form of bright flowing energy, charging every aspect of the IMAX experience. This was a winning entry in the 2023 D&AD New Blood Awards.


Change the game.

An initiative to get more young women and non-binary gamers interested in pursuing a pro career in esports. Building a harassment-free community, with tournaments featuring existing pro players as team captains to motivate the next generation of stars.

Return To Sender

Your New Global Delivery Solution.

Return to Sender is a guerrilla awareness campaign with aims to spread awareness on the truth of what really happens with our country’s recycling. The campaign takes the form of a new fictitious delivery company called ‘Return to Sender’.

Sidemen Sunday

Designing Europe’s largest YouTube collective.

The Sidemen is a British YouTube group consisting of internet personalities KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S. Posting every Sunday, their videos receive over 50 million views per month, but lack a consistent visual identity.

This live brief involved creating an exciting new identity for Sidemen Sunday videos, including a logo and motion graphics suite for editors to use every week.


  • D&AD New Blood Winner 2023 – IMAX
  • Diploma of Professional Studies (2022)

Work Experience

2023 Sidemen
2021-22 Kairos Group
2016-21 Endpoint Esports

Visionary Thinkers

Visionary Creators

Visionary Makers