I am a multi-disciplinary graphic designer who enjoys everything from photography, videography, advertising and branding.
Working on the D&AD New Blood awards brief from William Lawson,
I have sought to develop an advertising campaign combining video and print design, highlighting how the new lower alcohol Scotch Whisky can accompany 18-29 year olds social lives.
The campaign highlights the journey from work to life outside the office and the various adventurous outlets that can be enjoyed with friends; in order to stay recharged and motivated.
The Scotch Whisky is shown to be enjoyed socially once they have faced the elements, completed their fun
activity and desire a refreshing reward together.
These dual sided billboards amplify the advert’s narrative and signifies the importance of having an outlet that can be enjoyed
There is a widespread perception about Marmalade that it is for the older generation. Industry figures highlight that 70% of Marmalade buyers are over the age of 65. Within society, Marmalade is being rejected by those under 28, potentially leading it to become a dying product.
This project focused on working with a key player within the industry ‘Tiptree’, to create a packaging rebrand, re-crafting the traditional look of the current branding to enhance its appeal to 20-30 year olds.
The jars have been redesigned to incorporate ingredient measurements as well as the incentive of a recipe.
This encourages the customer to try Marmalade, incorporate the preserve in a recipe and reuse the jar.
I had the opportunity to enhance my new found skill set throughout my placement year, experiencing website rebrands, shoots, site visits and client pitches.
December 2021 – February 2022
Junior Graphic Designer, Philosophy Design, Shoreditch London
March 2022 – July 2022
Junior Graphic Designer, I-AM, Shoreditch London