I am an ambitious individual specialising in branding and advertising. I have a passion for public relations, copywriting and social media and I love coming up with unique ideas which incorporate pop culture into my projects.
Final Project
Chickensh*t Crafts: Arts & Crafts Club for all Abilities
Designed as a fun way to eliminate competition and encourage people of all abilities to join in as a way to make friends, have fun and give crafting a go. The club aims to target young adults who are new to the area, as a way to help combat loneliness and mental health issues across the capital, encouraging fresh connections.
How the Club Works
The club is advertised on the iconic double-decker buses and a variety of billboards across the city, prompting the public to visit the Chickensh*t Crafts website. On the website users can then discover what’s on, find out more and sign up. Once signed up, users will receive a welcome pack including; a lanyard with conversation prompts, an introduction booklet, welcome post card and some merchandise to further promote the club. In addition to this, users can also join an online forum and meet other crafters and follow the Chickensh*t social media pages to get more involved with the community.
Why?
Londoners are more likely than others in the UK to experience severe forms of loneliness – with 700,000 feeling lonely ‘most’ or ‘all of the time’, despite there being so much to do in the city. Tackling loneliness is challenging, especially with the rise of social media and introducing the option to work from home, as we depend on it to make and keep connections.
To avoid loneliness we need social interactions, a sense of belonging and a support network with access to people we can depend on anytime. Joining any club can be nerve-racking, especially alone. By eliminating competition and making the core values of the club to just have fun and give it a go, it creates a welcoming environment to meet people with the same sense of humour and similar interests who are more likely to gel.
How it’s Made
Starting with hand sketches, I illustrated these chicken characters using Procreate and later developed them using Adobe Illustrator and Photoshop. I also used Adobe Creative Cloud to develop the branding.
The Website
Using Adobe After Effects, I created this short animation to demonstrate how the Chickensh*t Crafts website would look and work.
Other Work
Semester 1 work
Semester 1 work
Semester 1 work
Semester 2 work
Semester 2 work
Semester 2 work
Work Experience
Adobe Ambassador, Seed Marketing, March 2023 to June 2023
- Regularly engaged with community on social media to increase awareness of the Adobe Digital Edge Awards and answer questions via direct messages.
- Shared user-generated and branded content on social media, driving traffic to the Adobe website.
- Researched social trends to keep abreast of emerging trends and created static and moving content as well for TikTok, Instagram and LinkedIn, reaching over 600 accounts per post.
- Reported to the campaigns manager with insights and analytics.
- Successfully organised a creative workshop using Adobe Creative Cloud to over 20 students as well as hosting a range of meet ups and giveaways.
Marketing Assistant, LikeMind Media, August 2022 to September 2022
- Wrote and updated copy for websites & blogs, ensuring it was SEO optimised.
- Designed assets for social media & print, including a booklet used at an upcoming marketing conference for over 100 marketing experts.
- Supported with content creation for upcoming marketing conference.
- Assisted with market research, analysing the success of content & reporting back internally.
- Supported with the smooth running of the 2022 Marketed.Live conference
Media Involvement Officer, Loughborough University, June 2021 to June 2022
- Collaborated creatively within a committee of students to promote events for the department.
- Successfully organised and marketed events resulting in 500+ ticket sales.
- Created brand identity & promotional campaigns using Adobe Creative Cloud.
- Managed social media channels, creating content reaching an audience of over 1500 accounts and arranged events photography.
- Monitored online presence, implementing marketing and promotion tactics that lead to engagement increase.
Founder/Designer, Nice Guy Apparel, May 2020 to February 2021
- Identified trends & opportunities by setting up a small hand-dying clothing business during lockdown.
- Use of Facebook Ads Manager & Instagram promotions to increase engagement as well as social reach.
- Created static and moving content for TikTok, Instagram and Facebook, reaching over 5000 accounts per post.
- Use of Adobe Creative Suite to design logos, branding, website, packaging.
- Maintained strong social media & brand presence.
- Collaborated with influencers with up to 365k followers & drive repeat business through extensive customer service.
- Use of Microsoft Excel & Word to manage stock, orders & business financials.
Freelance Graphic Designer & Illustrator, What Elisha Makes, November 2018 to Present
- Communicated & collaborated directly with clients to create bespoke commissions across a range of mediums whilst exceeding deadlines through excellent time management skills.
- Use of Adobe Creative Cloud to create self-branding, web design and content for socials.
- Sale of prints in Loughborough Student’s Union as well as through online store.
- Collaborated with societies, charities, galleries, local primary schools, including a magazine feature.
- Awarded the Henry Maufe Prize for fine art in 2016 & 2018.
Visionary Thinkers
Visionary Creators
Visionary Makers