I am a Graphic Communication and Illustration graduate interested in UX and UI, marketing and media.
Final Project
An Action Campaign raising awareness for food poverty directed at Family YouTubers
Dual project with Charlotte Dibble
A mystery competition hosted by YouTube, featuring famous Family YouTubers going ‘Head to Head’ in various family orientated challenges. These channels make videos focusing around frivolous, wasteful content such as “The 12,000 Calorie Challenge” for profit and internet fame.
YouTube Families enter themselves into a weeks worth of structured challenges, posting daily content to grow their following. Unknown to them, this contest is supported by the organisation Action Against Hunger, a charity devoted to raising awareness of, and eliminating world hunger. Each specific challenge involves an area of food poverty.
On the completion of these challenges, the true nature of the campaign is revealed to the influencers. Highlighting their food privilege and their apathetic attitude towards food, with no regard to people worldwide unable to feed their families on a daily basis. This shocking reveal will be live-streamed across multiple platforms, their spending will be outlined that week, alongside hard hitting facts to do with hunger. This broadcast will coincide with World Hunger Day, raising awareness and prompting donation where possible.
Social Media Overview
As part of the project management for this whole campaign, I created all the social media content, focussing on competitive and encouraging copy and tone of voice, which is soft launched to tease the Head to Head campaign. Building a following before the mystery challenge begins. The style is intended to be mysterious and simple to keep the viewers guessing the true agenda of the project.
Social Media
As the challenge progresses and the Family YouTubers (challengers) begin to complete their daily challenges, they are to post daily content to publicise their account as well as the campaign. The families will be competing to gain the most views and interaction with all their content to push them up the leaderboard with the goal of becoming ‘YouTube Royalty’.
Final Reveal Cards
On the completion of all the food related challenges, the true nature of the campaign is revealed to the influencers. Highlighting their food privilege and their apathetic attitude towards food, with no regard to people worldwide unable to feed their families on a daily basis. As part of the shocking reveal, an envelope with 6 cards will be enclosed outlining each challenges spending and an overall total spent by each family. This will all be live-streamed across multiple platforms, showcasing their unrealistic spending that week, alongside hard hitting facts to do with hunger. This broadcast will coincide with World Hunger Day, raising awareness and prompting donation where possible.
Final Project
An app to educate individuals who are complete novices in regards to sports
SideLines
SideLines is an app with the intention to be used in a potential social situation where one may not understand the rules of the sport being watched. However, they still want to feel included and potentially impress those around them.
The app will teach everything from words and phrases relating to sport jargon, as well as rules breakdowns and terminology explained. The user can select notifications and their location to receive live updates to sneakily keep up to date with the current match.
The app has more features for those who are interested in learning more and can fully immerse themselves into a variety of sports at once.
Creativity and sport
Alongside my degree I have also played Lacrosse for the universities first team since my first year in 2018 as a Foundation Student. Throughout my degree I was always finding ways to collaborate both my love for creativity and sport, hence why a handful of my projects have been sports related.
Other than playing in the teams I have also been an Umpire and coach throughout the years and thoroughly enjoyed being a part of the other side of my university experience. Being part of a team has helped to develop my leadership and teamwork skills as well as bettering my time management and organisation to ensure I was always meeting work deadlines and staying on top of all my work.
Work Experience
During my placement I was a Design and Marketing Executive for Y1 Sport. Which focussed on client communications and kit designs for sports clubs and university societies. I thoroughly enjoyed my 15 months with Y1 and gained invaluable experience in lots of different sectors due to the small team.
My proudest achievements whilst working for Y1 Sport were the amount of commissioned sales I brought in for the company, reaching over £250k in revenue. As well as having the opportunity to design the Hockey Wales playing kit for the Commonwealth Games held in Birmingham last year. Being given the opportunity to design the international teams hockey kit which would be so heavily publicised was a dream and I am so proud of the work I created.
Visionary Thinkers
Visionary Creators
Visionary Makers