Joseph Zachary Wei Tzieh Chong

Final Project

Voyager

An innovative, redesigned cabin trolley bag to enhance and improve the comfort and efficiency of air travel for businesspeople, whilst evoking a sense of status, confidence and exclusiveness.

Design Story

Voyager was the culmination of the ambition to create a customisable and personalised cabin trolley bag that emphasised an extremely distinctive and iconic silhouette. With these bold characteristics, Voyager seamlessly positions itself amongst some of the most luxurious luggage brands on the market, for the most opulent and affluent businesspeople. Voyager’s aesthetic ethos was to enable buyers to indulge in their vision of what the perfectly designed suitcase is with only the most extravagant and luxurious colours, materials and finishes that could be selected and combined.

A Fully Customised and Personalised Experience

The aesthetic narrative for Voyager started with the concept of enabling the user to purchase the exact suitcase to their tailored preference. For such an exclusive and high end product, it is truly fitting to give the buyer and potential user a chance to experience the delicate craftsmanship and detailing that is put into making each unit of Voyager. Similar to a purchasing experience at luxury car showrooms, the user would be taken through all the steps of customising the suitcase and be able to follow the production right from the beginning to when the suitcase is ready to be picked up.

Confidence, Exclusiveness, Status

Every detail designed for Voyager has had special care and attention taken into account to ensure that the overall aesthetic of the product, right from first glance, already evokes a sense of confidence, exclusiveness and status.