I have always loved art, design, writing and culture. This degree has enabled me to combine these passions into key areas which I would say are my strengths: Illustration, conceptualising and copywriting.
“Liberty is the chosen resort for the artistic shopper”, Oscar Wilde once said. As a celebration of Liberty London’s legacy in championing the arts and crafts as well as the discovery of quirky, interesting goods from around the world, this creative campaign has been designed to celebrate the hand made, the artisan, the sculptor, the painter, the candlestick maker. These designs speak of Liberty’s carefully selected niche brands which are unique due to their creativity, along with unexpected collaborations and heritage quirks of the iconic Regent Street department store.
The creative campaign attracts attention primarily through the shop windows. Once the customer enters the store, more can be discovered inside.
“To the hands that make” is the core message which has shaped the visual language in this project. Inspired by Michelangelo’s ‘The Creation of Adam’, the concept of the ‘creative spark’ between fingers sets ingenuity in motion. Many different hands play a part in the big picture of creativity and bringing beauty to the world; moulding, weaving, crafting and planting.
Each shop window tells a story of an interesting brand or department in Liberty: Artisan Parisian ceramics brand Astier de Villatte, Brazilian fashion brand Farm Rio’s sustainable collaboration with One Tree Planted, The Arts and Crafts movement’s influence in Liberty textile design and The Liberty Oriental Carpet Department.
Models have been physically created in order to give an impression of how the illustration can come to life in reality and in a 3D sense.
‘Go EZ on the PZ’ summer beach campaign for Polzeath beach, Cornwall. This project aims to encourage summer beach party goers to be mindful of beach littering and to to not ‘trash the splash;’ it’s not hard, it’s easy.
Creative assets include a mural design located by the beach, glow in the dark bins, beach signage and campaign t-shirts to be worn by shop, cafe and restaurant workers in the town.
Placement year working for Designhouse agency, London.
Creative internship working for interior designer, stylist, writer and author, Ali Heath.
My illustrative work to be published in Ali Heath’s latest interiors book, ‘Create’. Book released June 2023.