Georgia Knowles

Final Project

To the Hands that Make

“Liberty is the chosen resort for the artistic shopper”, Oscar Wilde once said. As a celebration of Liberty London’s legacy in championing the arts and crafts as well as the discovery of quirky, interesting goods from around the world, this creative campaign has been designed to celebrate the hand made, the artisan, the sculptor, the painter, the candlestick maker. These designs speak of Liberty’s carefully selected niche brands which are unique due to their creativity, along with unexpected collaborations and heritage quirks of the iconic Regent Street department store.

Exterior shop window display

The creative campaign attracts attention primarily through the shop windows. Once the customer enters the store, more can be discovered inside.

“To the hands that make” is the core message which has shaped the visual language in this project. Inspired by Michelangelo’s ‘The Creation of Adam’, the concept of the ‘creative spark’ between fingers sets ingenuity in motion. Many different hands play a part in the big picture of creativity and bringing beauty to the world; moulding, weaving, crafting and planting.

Each shop window tells a story of an interesting brand or department in Liberty: Artisan Parisian ceramics brand Astier de Villatte, Brazilian fashion brand Farm Rio’s sustainable collaboration with One Tree Planted, The Arts and Crafts movement’s influence in Liberty textile design and The Liberty Oriental Carpet Department.

Shop window models

Models have been physically created in order to give an impression of how the illustration can come to life in reality and in a 3D sense.

Store interiors

Exterior